The Institute for Specialized Medicine and Intervention (ISMI) provides underserved people in the medical community—women, trans and pediatric patients—with compassionate, state-of-the-art treatment. HOK designed the interiors and branding of its new radiology clinic focused on women’s health and wellness.
ISMI’s pillars of care, dignity and hope inspired the design. Based on the invasive and emotional nature of some procedures taking place in the clinic, our design creates a calming environment. Soft, neutral colors and a minimalist design evoke a spa-like environment that puts patients at ease. Biophilic elements such as living plant walls promote healing.
The clinic features advanced technology that provides earlier and more accurate diagnostics for patients.
HOK’s experience design team branded ISMI’s clinic and materials to support the patient experience, making it feel more like a trip to the spa than an oncology clinic. The branding and graphics are maternal, confident, intimate and warm.
The ISMI logo’s organic lines create a hand-drawn feel. The silhouette portrays a confident, positive body position, while the stem of sage leaves symbolizes healing and hope. The logo and ISMI letterform seamlessly incorporate two languages, French and English, for its different patients.
Speaking to the intimate nature of treatment offered at the clinic, the natural linework in the logo extends to the rest of ISMI’s branding and space. The illustrated hands depicted on the walls reference ISMI’s sensitivity to human emotions that can be overlooked, including anxiety, tenderness and strength.
Combined with ISMI’s holistic healing approach, the entire space provides a soothing experience that sets the Institute apart from other clinics.
Team:
Interiors and Experience Design: HOK
Contractor: Broccolini
Photographer: Claude-Simon Langlois
Materials Used:
Flooring: Tarkett
Furniture: The Collective
Wilsonart: Laminate, Ashbee Oak, Aligned Textured & Shadow, Matte, Horizontal Grade; Linen (White), Horizontal Grade
Doug Mockett: Cabinet Hardware, Continous Drawer Pull DP224
Satin Nickel; Cabinet Hardware, Slim Cylindrical Door Handle, Matte Black, Antimicrobial Coating, 16" DH4
Richelieu: Cabinet Hardware, Soft-Closing Euro-Cargo Recycling Center - 76L, Grey
Willis - Corian: Solid Surface, Rice Paper & Savannah
Casson Hardware: Norm Oval Wall Mirror, Matte Black
Bobrick: LED Sidelit Mirror B-169
3M: Glazing Film, Fasara Glass Finishes, Gradation, Gloud, White
Rockfon: Acoustic Ceiling Tile, Rockfon Medical Plus.90 NRC, Square Lay-in
Johnsonite / Tarkett: Vinyl Flooring, Vinyl Homogenous Sheet; Melodia 3.0, Quartz; Aria, Gypsy Moth CB; iQ Granite, Sawyer; iQ Granite SD, Raw Ivory
Vinyl Floor Base, Integrated Cove Base - 4" High
Vinyl Cove Cap for Integrated Cove Base, Cove Cap, 22 Pearl; 31 Zephyr; 92 Blue Lagoon
Vinyl Transition Strip, Transition Strip LS-40-X
Sherwin Williams: Wall Paint, SW 7008 Alabaster; SW 6223 Still Water; SW 9165 Gossamer Veil; SW 7025 Backdrop; SW 0022 Patchwork Plum
Architex: High-Performance Fused Textile, Tekloom Collection, Affinity, Slate & Pebble
CF Stinson: Non-PVC Upholstery Fabric, Staple, Butterscotch & Academy
Maharam: Privacy Curtain, Carry 2, Distant #005
Lacasse: Exam Room Casework
Teknion: Demountable Office Fronts, FocusSystem, Ebony Frame, Solid Pivot Doors; Savera High-Back Chair; Around Guest Chair; Expansion (height-adjustable) Workstation
Allermuir: Sunda 2, Set of Tables
Allseating: Oran 250, 2-seater Wide Sofa & Exchange Linear, 3-seater Sofa
Bludot: Circula Large Coffe Table, Grey Green
DWR: Bowler Side Table & Jey Table, Black
HAG: Capisco Chairs
Keilhauer: Verge Mid-Back Lounge Chair & Doko Stool (small)
Suite 22: Easy Chair, Bianco Crema
TK Studio: Kalm Chair & Ottoman
Rich Brilliant Willing: Lighting - Wall Sconce, Crisp Sconce
Cerno: Lighting - Pendant, Penna Suspension
Studio D'Armes: Lighting - Pendant, Hartau Simple Suspension
